website – Platform Creator https://www.platformcreator.com Digital Marketing Solutions to Engage More of Your Best Customers. Tue, 29 Oct 2019 17:31:28 +0000 en-US hourly 1 https://www.platformcreator.com/wp-content/uploads/2020/12/cropped-Platform-Creator-2020-logo-12-12-20-icon-512x512-1-1-32x32.png website – Platform Creator https://www.platformcreator.com 32 32 Use Your Platform to Become a Thought Leader https://www.platformcreator.com/use-your-platform-to-become-a-thought-leader/ Fri, 23 Aug 2013 19:57:53 +0000 https://www.platformcreator.com/?p=389 It’s one thing to be a leader who is thoughtful, but it’s another to be a Thought Leader. Whether you intend to write a book, speak professionally, or define a market niche, the real leverage is found in becoming a Thought Leader. Think “Linchpin” ala Seth Godin. Dorie Clark has consulted such clients as Google and Yale […]

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]]> Man with picture of brainIt’s one thing to be a leader who is thoughtful, but it’s another to be a Thought Leader. Whether you intend to write a book, speak professionally, or define a market niche, the real leverage is found in becoming a Thought Leader. Think “Linchpin” ala Seth Godin. Dorie Clark has consulted such clients as Google and Yale University. In a recent HBR post she listed six steps for becoming a Thought Leader. At the top of the list is “Create a Robust Online Presence.” In other words, create a platform!

A platform is more than a website. Often our business at PlatformCreator involves following up behind the web builders to finish the job of creating the platform. A website is only a tool and you can no more create a platform with a website than you can build a house with a hammer. The messaging and methods are to the platform what the framing and lumber are to the house…

This process of creating your messaging, along with the methods and interaction it takes to create an effective platform, will also serve as excellent proving ground for you to become a Thought Leader.

When you think of a Thought Leader, you think of someone who has researched, written, spoken, and done the actual work in their niche. The process of creating your platform can be the same proving ground for you, by providing a framework for building credibility in at least three ways; blogging, listening, and networking.

 

The Blog

It could serve as the content for your future book. There’s even a site that can help you do this. The process of creating the content for your blog will provide the opportunity for you to experience the magic of writing down your thoughts and thinking more deeply about your work. Writing helps crystallize the ideas and the findings that will make you a Thought Leader.

 

The Listening Post

Use Google Reader as the tool for gathering intelligence about your field. The key is to create a large enough subscription base of trusted RSS sources that can then become your own search-able archive on a given pertinent topic.

 

Outreach is Vital

Using Social Media tools such as twitter, Facebook, and Google+ you can invite others into your thought laboratory. Consider it a conversation – not a bullhorn. Check out the comments of the relevant blogs to your area of expertise. Ask serious questions and provide thoughtful insights. You never know when you may find a kindred soul or another thought leader who gets excited about helping other thought leaders.

Now is the time to do the work. After all, 2013 is the year of the platform!

The world is waiting.

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]]> Overwhelmed to Relaxed in 5 Minutes https://www.platformcreator.com/overwhelmed-to-relaxed-in-5-minutes-2/ Fri, 15 Mar 2013 16:10:23 +0000 https://www.platformcreator.com/?p=519 Procrastination is not the same thing as being lazy. It’s natural to procrastinate, putting off the most important tasks because we’d rather organize files or tidy up a bit. The logic goes, ‘if I tidy up, I can work more efficiently’. Currently I have 2 major website / advertising projects to complete within the next […]

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]]> man overwhelmed looking at foldersProcrastination is not the same thing as being lazy. It’s natural to procrastinate, putting off the most important tasks because we’d rather organize files or tidy up a bit. The logic goes, ‘if I tidy up, I can work more efficiently’. Currently I have 2 major website / advertising projects to complete within the next week. In addition, I’d like to get my taxes done. So, where do I start?

What three things need to be finished today?

Think of and write down the three most important tasks that need to be completed today. If you are blogging and have been getting behind on your writing, it may be time to do a quick brainstorm or maybe a little research. Pick out three topics of interest that have been on your mind or in the news in which you could begin writing? Or, go to Problogger.net or your favorite blogger for ideas. Ahmed Safwan talks about cheating when coming up with powerful headlines. I think he used that word just to get our attention. It got mine. He’s just suggesting that taking a magazine article and tweaking the headline to fit your audience is a good idea or a good thought starter that can help save you time.

Break down your big projects into smaller tasks

If you have to create a new website, break down today’s task to; I will create the online platform outline, including researching and deciding on a good WordPress theme. Write down what tasks you can complete on the calendar for tomorrow and so on until the big project is mapped out for completion. Ray Edwards has an excellent podcast on getting things done more efficiently.

‘Procrastination’ is a beautiful word

Most successful writers have two things in common. First, they are good story tellers and second, they write on a consistent basis. In order to complete the most important tasks, you must procrastinate on the less important. Put off organizing your files or filing your taxes (at least until you approach April). Break those non-urgent tasks into small parts. Placing them on a calendar should help clear your mind of thinking about them until a future date.

Before you get in the zone, working away on your important tasks, what kind of atmosphere (music, scents, lighting) do you create to keep relaxed and work more productively?

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