MARKETING FOR SOFTWARE COMPANY – CASE STUDY
See Project:
Industry:
Software Development (for Home Cleaning Businesses)
Capabilities:
Content Marketing Strategy
SEO
Website Design
MARKETING FOR SOFTWARE COMPANY – CASE STUDY
Launch27 began as a challenge to launch a business in 27 days and has evolved into the renowned home cleaning business software it is today. Started by one ambitious entrepreneur, Launch27 has since been acquired by FullSteam.
Since Launch27’s brand identity was connected to its original founder, FullSteam reached out to us to help grow Launch27 independently of its creator.
Our Solution:
- Improve overall site health via SEO, backlink development, and keyword ranking.
- Developed an ongoing content marketing plan that spoke directly to the needs and interests of Launch27’s target audience: residential cleaning company owners and operators. So, we created a 12-part pillar cluster series aimed at helping cleaning companies with helpful tips to run their companies more efficiently and market to their best kinds of customers.
See the ‘Launch and Learn‘ series for yourself.
Our Solution:
- Improve overall site health via SEO, backlink development, and keyword ranking.
- Developed an ongoing content marketing plan that spoke directly to the needs and interests of Launch27’s target audience: residential cleaning company owners and operators. So, we created a 12-part pillar cluster series aimed at helping cleaning companies with helpful tips to run their companies more efficiently and market to their best kinds of customers.
See the ‘Launch and Learn‘ series for yourself.
Our content strategy started with the original story of Launch27 but springboarded and expanded into a series that taught others how to successfully run their own business. The articles were published on the Launch27 website and promoted by email and social media.
Results:
43%
Organic Traffic During the Series
346%
User Traffic During Series
27%
Conversions (Signups During Series)
77%
Conversions (Through 12 Months)
