These website homepage ideas will help optimize the most visited page on your site—the homepage. Get it right, and your visitors will feel welcomed and eager to engage. But, on the other hand, if you miss the mark, you may as well be writing Lorum Ipsum. It’s...
A recruitment marketing strategy isn’t just for talent search agencies and headhunters. It’s a vital necessity for small businesses. Employees have quickly become scarce for many industries in this volatile labor market. And tech companies have known this...
One of the best reasons for improving your marketing content is to build authority in your field. Authority builds trust, and reading the right newsletters allows you to draw on the authority and expertise of others. Along with blog posts and videos, email newsletters...
Whether you outsource your content creation or create your own, small business content ideas are vital for effective marketing. Even the best content creators can find it challenging to consistently come up with relevant topic ideas. Remember that professional...
Before you write another blog post or add another video, you’re likely to accomplish much more by using a site audit to refresh your website. Here’s why: First, the fact is Google prefers fresh content. And, like it or not, Google is still the behemoth for...
