Even if you never publish it, thinking through the process of creating a press release will reveal the strengths and weaknesses of your digital marketing strategy. And it will force you to answer four important questions that will give you clarity about what to...
At Platform Creator, we are big fans of being honest about our ignorance in order to be better marketers. So, for example, when we talk with new clients, we might start our conversation by saying matter-of-factly (but never unkindly): We don’t really understand your...
AI writing tools will not ruin the marketing industry – they will create an opportunity explosion. The naysayers contend that AI will put people out of work. And this is understandable. Look at AI-generated content like this, and you’ll see that AI-generated...
Whether it’s a video or a sales proposal for your dream customer, all effective marketing and sales are powered by one straightforward idea: people are driven by emotion when they make buying decisions. If you doubt this, think about the last major purchase you made....
In order to create engaging content on your website, it’s vital to give your customer what they want. And odds are, you’re making assumptions, or guessing, or both. For example, if you’re a Software Developer or a SaaS (Software as a Service) company, you...
