Content marketing ideas are the lifeblood of any solid marketing plan. Everything good begins with a good idea. If you think you don’t need more good ideas – that what you need is better implementation – you’re still saying you could use some...
Writers know that to improve your writing, it’s essential to read regularly. Once you commit to developing your business writing fluency, you’ll find it challenging to come up with content ideas. But what’s most challenging is the process of developing your skills....
The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
As online business accelerates, so does the need for business writing fluency. Content marketing – creating and sharing online material – is expected to grow to $9.59 billion by 2023. That’s a massive number of dollars. And all those videos, social...
Small biz digital marketing leadership will be a powerful lever for business growth in 2021 and beyond if it’s used effectively. Ironically, the uncertainty and disruption we currently face is part of the reason why it can be so powerful. In this post...
