The secret behind all effective marketing and sales

The secret behind all effective marketing and sales

Whether it’s a video or a sales proposal for your dream customer, all effective marketing and sales are powered by one straightforward idea: people are driven by emotion when they make buying decisions. If you doubt this, think about the last major purchase you made....

How to create a TRUE Platform and Win Trust in 2021

In an article titled “The  Big Lessons From History,” Morgan Housel states there are two kinds of history to learn from, and as we embark on our efforts to win trust in 2021, they are helpful to keep in mind.   The first kind is the specific events and headlines...

Blog to Delight New Customers

Who cares about how to start a blog. Why start a blog? For one, search engines keep a record of everything that is posted online. The more content you have, the more bridges you are building, helping customers find your website. Blogs have now become an integral part...