AI writing tools will not ruin the marketing industry – they will create an opportunity explosion. The naysayers contend that AI will put people out of work. And this is understandable. Look at AI-generated content like this, and you’ll see that AI-generated...
Whether it’s a video or a sales proposal for your dream customer, all effective marketing and sales are powered by one straightforward idea: people are driven by emotion when they make buying decisions. If you doubt this, think about the last major purchase you made....
Writers know that to improve your writing, it’s essential to read regularly. Once you commit to developing your business writing fluency, you’ll find it challenging to come up with content ideas. But what’s most challenging is the process of developing your skills....
In an article titled “The Big Lessons From History,” Morgan Housel states there are two kinds of history to learn from, and as we embark on our efforts to win trust in 2021, they are helpful to keep in mind. The first kind is the specific events and headlines...
When I left a global logistics company (UPS) in August of 2018 and pivoted to a content marketing and copywriting career, I thought I was done with logistics. Turns out I needed to get back to my roots in order to get my creative game on. For most of my adult life (I...
Who cares about how to start a blog. Why start a blog? For one, search engines keep a record of everything that is posted online. The more content you have, the more bridges you are building, helping customers find your website. Blogs have now become an integral part...
