by Mark Modesti | Jul 25, 2020 | Blog, Platform Messaging
When I left a global logistics company (UPS) in August of 2018 and pivoted to a content marketing and copywriting career, I thought I was done with logistics. Turns out I needed to get back to my roots in order to get my creative game on. For most of my adult life (I...
by John Wodka | Feb 14, 2020 | Inbound Marketing, Platform Messaging, Platform Tools, SEO, website design
We get a lot of web design questions from our clients and people who call Platform Creator. Where do I start? Do I need several different domain addresses? What is web hosting? If you have a business in Dallas, Fort Worth or any metro area, chances are there is a...
by John Wodka | Apr 8, 2016 | Platform Messaging
I’m a platform creator. I help others tell stories and create marketing platforms worth sharing. However, most of my career has been spent failing; working on advertising campaigns that have very little substance and very few social media shares. Many times my...
by John Wodka | Aug 7, 2015 | Blog, Platform Messaging
Who cares about how to start a blog. Why start a blog? For one, search engines keep a record of everything that is posted online. The more content you have, the more bridges you are building, helping customers find your website. Blogs have now become an integral part...
by John Wodka | May 15, 2014 | Leadership, Platform Messaging, Platform Tools
My friend Bob invited me to a leadership event that took place this past Friday. Focused on SEO, Social Media, advertising, and blogging, why would I want to go to a leadership event? We all have friends like this. Maybe it’s the friend who encourages you to pick up...
by John Wodka | Jan 21, 2014 | Platform Messaging, Platform Tools
Long are the days when I stayed up late for hours, researching and writing my college marketing papers. So much time went into getting an ‘A’ on a paper, but in the real world, it seems like everything is streamlined and less effort is put into blog posts, advertising...
