In order to create engaging content on your website, it’s vital to give your customer what they want. And odds are, you’re making assumptions, or guessing, or both. For example, if you’re a Software Developer or a SaaS (Software as a Service) company, you...
Content marketing ideas are the lifeblood of any solid marketing plan. Everything good begins with a good idea. If you think you don’t need more good ideas – that what you need is better implementation – you’re still saying you could use some...
The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
When I left a global logistics company (UPS) in August of 2018 and pivoted to a content marketing and copywriting career, I thought I was done with logistics. Turns out I needed to get back to my roots in order to get my creative game on. For most of my adult life (I...
We get a lot of web design questions from our clients and people who call Platform Creator. Where do I start? Do I need several different domain addresses? What is web hosting? If you have a business in Dallas, Fort Worth or any metro area, chances are there is a...
I’m a platform creator. I help others tell stories and create marketing platforms worth sharing. However, most of my career has been spent failing; working on advertising campaigns that have very little substance and very few social media shares. Many times my...
