by John Wodka | Oct 25, 2013 | Branding, Platform Messaging
Be Authentic An amazing story of authenticity comes from our local friend turned nationally syndicated radio icon, Kidd Kraddick. What does Kidd know about the ‘laws of branding’? Well, he built one of the top radio morning shows brands in the country by...
by John Wodka | Sep 20, 2013 | Platform Messaging, Platform Tools
I remember the day, or should I say weeks, when my wife and I went looking for our first home. I loved the really big one with the vaulted ceilings and custom chair and crown molding. And it had a reasonable price tag. “This is the one”, I said....
by John Wodka | Aug 9, 2013 | Platform Messaging
Fred Smith said, “People with 20 years’ experience really have a one year’s experience which they have repeated twenty times”. I think about the years I’ve spent trying to gain experience, hoping time would go by quickly, so that I could add years to my...
by John Wodka | Jul 23, 2013 | Platform Messaging
Picture yourself in the following scene: The room is full. You’ve been given a brief introduction to the audience and your business, ministry, or cause thumbnail has been shared. You’re one of several local leaders who have been asked to speak about your...
by John Wodka | Jun 28, 2013 | Platform Messaging, Platform Tools
Some of my fondest memories growing up in the Midwest revolved around food. During the holidays, the six of us would pile into dad’s yellow T-bird to make the six hour drive from Des Moines, IA to visit relatives in Chicago, who lived in a triplex. Lunch would start...
by John Wodka | May 9, 2013 | Platform Messaging, Platform Tools
I remember going to a Tony Robbins seminar over a decade ago. One of the main points that stuck with me was that ‘massive failure equals success’. I think Mr. Robbins was emphasizing the importance of taking action, not ignoring ignorant actions or what caused the...
