by Mark | May 9, 2019 | Copywriting, Platform Messaging
There are two kinds of platforms, one is the digital form, as in software like WordPress, twitter, Facebook, etc. The other is more conceptual and harder to define. Basically it’s the body of thought – principles, objectives, and discussions that you use to...
by John | Apr 8, 2016 | Platform Messaging
I’m a platform creator. I help others tell stories and create marketing platforms worth sharing. However, most of my career has been spent failing; working on advertising campaigns that have very little substance and very few social media shares. Many times my...
by John | Aug 7, 2015 | Blog, Platform Messaging
Who cares about how to start a blog. Why start a blog? For one, search engines keep a record of everything that is posted online. The more content you have, the more bridges you are building, helping customers find your website. Blogs have now become an integral part...
by John | May 15, 2014 | Leadership, Platform Messaging, Platform Tools
My friend Bob invited me to a leadership event that took place this past Friday. Focused on SEO, Social Media, advertising, and blogging, why would I want to go to a leadership event? We all have friends like this. Maybe it’s the friend who encourages you to pick up...
by John | Jan 21, 2014 | Platform Messaging, Platform Tools
Long are the days when I stayed up late for hours, researching and writing my college marketing papers. So much time went into getting an ‘A’ on a paper, but in the real world, it seems like everything is streamlined and less effort is put into blog posts, advertising...
by John | Nov 19, 2013 | Platform Messaging
Today marks the 150 year Anniversary of The Gettysburg Address, one of the best-known speeches ever given, especially in American history. President Abraham Lincoln delivered the message on Thursday, November 19, 1863, four and a half months after the Union Army...
