by John Wodka | Jan 21, 2014 | Platform Messaging, Platform Tools
Long are the days when I stayed up late for hours, researching and writing my college marketing papers. So much time went into getting an ‘A’ on a paper, but in the real world, it seems like everything is streamlined and less effort is put into blog posts, advertising...
by John Wodka | Nov 19, 2013 | Platform Messaging
Today marks the 150 year Anniversary of The Gettysburg Address, one of the best-known speeches ever given, especially in American history. President Abraham Lincoln delivered the message on Thursday, November 19, 1863, four and a half months after the Union Army...
by John Wodka | Oct 25, 2013 | Branding, Platform Messaging
Be Authentic An amazing story of authenticity comes from our local friend turned nationally syndicated radio icon, Kidd Kraddick. What does Kidd know about the ‘laws of branding’? Well, he built one of the top radio morning shows brands in the country by...
by John Wodka | Sep 20, 2013 | Platform Messaging, Platform Tools
I remember the day, or should I say weeks, when my wife and I went looking for our first home. I loved the really big one with the vaulted ceilings and custom chair and crown molding. And it had a reasonable price tag. “This is the one”, I said....
by John Wodka | Aug 9, 2013 | Platform Messaging
Fred Smith said, “People with 20 years’ experience really have a one year’s experience which they have repeated twenty times”. I think about the years I’ve spent trying to gain experience, hoping time would go by quickly, so that I could add years to my...
by John Wodka | Jul 23, 2013 | Platform Messaging
Picture yourself in the following scene: The room is full. You’ve been given a brief introduction to the audience and your business, ministry, or cause thumbnail has been shared. You’re one of several local leaders who have been asked to speak about your...
