by John | Apr 27, 2026 | AI, Blog, content marketing, Copywriting
AI is everywhere right now. New tools. New features. New promises of faster content, better marketing, and more efficient workflows. And yet, for many businesses, it still feels scattered. They’re experimenting with different tools. Trying new prompts. Generating...
by John | May 18, 2022 | Copywriting, website design
These website homepage ideas will help optimize one of the most visited pages on your site—the homepage. Get it right, and your visitors will feel welcomed and eager to engage. But, on the other hand, if you miss the mark, you may as well be writing Lorum Ipsum....
by John | Nov 19, 2021 | content marketing, Copywriting
So, whatever you might think of the Space Cowboy, Jeff Bezos, he put a brilliant practice in place when he ran Amazon. And it provides some clues as to why you should improve your writing skills right now. First, he banned PowerPoint. Instead, when there’s an...
by John | Aug 7, 2020 | Copywriting
Recently our copywriter and co-founder, Mark Modesti sat down with Jaime Jay to talk about platforms and copywriting…. Some of the questions we answered: What is copywriting and what’s so interesting about it? What are some tips and...
by John | May 9, 2019 | Copywriting, Platform Messaging
There are two kinds of platforms, one is the digital form, as in software like WordPress, twitter, Facebook, etc. The other is more conceptual and harder to define. Basically it’s the body of thought – principles, objectives, and discussions that you use to...
