One of the best reasons for improving your marketing content is to build authority in your field. Authority builds trust, and reading the right newsletters allows you to draw on the authority and expertise of others. Along with blog posts and videos, email newsletters...
Whether you outsource your content creation or create your own, small business content ideas are vital for effective marketing. Even the best content creators can find it challenging to consistently come up with relevant topic ideas. Remember that professional...
So, whatever you might think of the Space Cowboy, Jeff Bezos, he put a brilliant practice in place when he ran Amazon. And it provides some clues as to why you should improve your writing skills right now. First, he banned PowerPoint. Instead, when there’s an...
Small business (SMB) owners can create quick quality digital content even if they don’t consider themselves to be writers or “media types.” The irony is that as an SMB owner, you are better at creating high-quality content than you think. After all,...
At Platform Creator, we are big fans of being honest about our ignorance in order to be better marketers. So, for example, when we talk with new clients, we might start our conversation by saying matter-of-factly (but never unkindly): We don’t really understand your...
Whether it’s your personal brand or a software startup, it’s demoralizing to sweat out a piece of content and get nothing-zero-nada in the way of response. At times you can even begin to think an insult or caustic comment would be better. Allow for nuance But before...
