by John | Nov 19, 2021 | content marketing, Copywriting
So, whatever you might think of the Space Cowboy, Jeff Bezos, he put a brilliant practice in place when he ran Amazon. And it provides some clues as to why you should improve your writing skills right now. First, he banned PowerPoint. Instead, when there’s an...
by John | Oct 6, 2021 | content marketing, Platform Messaging
Small business (SMB) owners can create quick quality digital content even if they don’t consider themselves to be writers or “media types.” The irony is that as an SMB owner, you are better at creating high-quality content than you think. After all,...
by John | Aug 9, 2021 | content marketing
At Platform Creator, we are big fans of being honest about our ignorance in order to be better marketers. So, for example, when we talk with new clients, we might start our conversation by saying matter-of-factly (but never unkindly): We don’t really understand your...
by John | Jun 2, 2021 | Branding, content marketing
Whether it’s your personal brand or a software startup, it’s demoralizing to sweat out a piece of content and get nothing-zero-nada in the way of response. At times you can even begin to think an insult or caustic comment would be better. Allow for nuance But before...
by John | Apr 16, 2021 | Blog, content marketing
Writers know that to improve your writing, it’s essential to read regularly. Once you commit to developing your business writing fluency, you’ll find it challenging to come up with content ideas. But what’s most challenging is the process of developing your skills....
by John | Apr 5, 2021 | content marketing, Platform Messaging
The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
