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Marketing your small business successfully when no one is watching

Marketing your small business successfully when no one is watching

by Mark | Jun 2, 2021 | Branding, content marketing

Whether it’s your personal brand or a software startup, it’s demoralizing to sweat out a piece of content and get nothing-zero-nada in the way of response. At times you can even begin to think an insult or caustic comment would be better. Allow for nuance But before...
To Improve Your Writing, Become a Content Sommelier (Wine Taster)

To Improve Your Writing, Become a Content Sommelier (Wine Taster)

by Mark | Apr 16, 2021 | Blog, content marketing

Writers know that to improve your writing, it’s essential to read regularly. Once you commit to developing your business writing fluency, you’ll find it challenging to come up with content ideas. But what’s most challenging is the process of developing your skills....
Want to grow your business? Become a decision enabler.

Want to grow your business? Become a decision enabler.

by Mark | Apr 5, 2021 | content marketing, Platform Messaging

The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
Three smart questions to improve your business writing fluency today

Three smart questions to improve your business writing fluency today

by Mark | Mar 22, 2021 | content marketing

As online business accelerates, so does the need for business writing fluency. Content marketing – creating and sharing online material – is expected to grow to $9.59 billion by 2023. That’s a massive number of dollars. And all those videos, social...
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