Writers know that to improve your writing, it’s essential to read regularly. Once you commit to developing your business writing fluency, you’ll find it challenging to come up with content ideas. But what’s most challenging is the process of developing your skills....
The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
As online business accelerates, so does the need for business writing fluency. Content marketing – creating and sharing online material – is expected to grow to $9.59 billion by 2023. That’s a massive number of dollars. And all those videos, social...
Small biz digital marketing leadership will be a powerful differentiator for business growth in 2021. Ironically, the uncertainty and disruption we currently face are part of the reason why it will be so powerful. In this post, we’ll talk about how to navigate...
In an article titled “The Big Lessons From History,” Morgan Housel states there are two kinds of history to learn from, and as we embark on our efforts to win trust in 2021, they are helpful to keep in mind. The first kind is the specific events and headlines...
