Whether you outsource your content creation or create your own, small business content ideas are vital for effective marketing. Even the best content creators can find it challenging to consistently come up with relevant topic ideas. Remember that professional...
Before you write another blog post or add another video, you’re likely to accomplish much more by using a site audit to refresh your website. Here’s why: First, the fact is Google prefers fresh content. And, like it or not, Google is still the behemoth for...
So, whatever you might think of the Space Cowboy, Jeff Bezos, he put a brilliant practice in place when he ran Amazon. And it provides some clues as to why you should improve your writing skills right now. First, he banned PowerPoint. Instead, when there’s an...
Small business (SMB) owners can create quick quality digital content even if they don’t consider themselves to be writers or “media types.” The irony is that as an SMB owner, you are better at creating high-quality content than you think. After all,...
Even if you never publish it, thinking through the process of creating a press release will reveal the strengths and weaknesses of your digital marketing strategy. And it will force you to answer four critical questions that will clarify what to improve. Not long ago,...
