Boy sitting with booksIs what you don’t now know really what’s keeping your online platform from performing better? Maybe – maybe not. 

There’s an awful lot we don’t know. The maze of Social Media; the plethora of information about it that bombards you when you enter the realm can be overwhelming. It comes at you in the form of “here’s what you’re missing and need to learn right away. This is stuff you don’t now know, that you need to know to make your platform successful!” It makes sense to want to know more, but it can also become an endless chase – and a Marketer’s dream! The only apparent antidote in this scenario is to know what you don’t know, but how can you know that for sure? It can become a bird chase.


In his book, “Happiness is a Serious Problem”, Dennis Prager refers to “The Missing Tile Syndrome.” It describes our obsession with what’s missing, and the fact that we don’t notice the ceiling tiles that are there – just the holes where there are none. We assume that what’s missing from our lives is what would make us happy, if only we had it. Don’t get caught up in this mindset with your online marketing and the creation of your platform.


You must go with what you now know. Don’t be like the baseball pitcher who only practices his windup. 


There are often just a few basics you need to know to make the best of your situation, or your online platform. These are the ‘old saws’ like:


Hard work – there is no replacement! Of course we have to work on the right things, but nothing happens until the work begins.


Have a system – you won’t know what’s working if you are not systematic about your approach.


Diligence – sometimes it just takes time. Be like the ant – keep at it!


Interaction – your prospects and followers are not just a crowd. Get to know them.


Think for yourself! (This applies only if you want to create something original.)


Adjust your approach based on the results you get. 


There are always a half dozen things that make 90% of the difference. Don’t overlook the basics. We suggest you focus on the half-dozen that YOU think might work for you and then watch for a while and see what happens.


Never underestimate the power of the immediately obvious. While it’s important to have a plan, you can never account for all the variables. You can make educated guesses about the future, but right now there is  a best next thing for you to do to nudge your platform forward, and it’s likely to be that task you keep putting off. You know, that unpleasant one that requires you to dig deeper and create something? Your success is based on doing what you do know now – not on searching out what you don’t know. 

text i want to know moreWhat you don’t know can hurt you, but not acting on what you do know will hurt you even worse.