Hey website admins, ever seen this message: ‘Hello web admin, I noticed that your on-page SEO is missing some details. On-page SEO means more now than ever since the new Google update. Your keyword must appear in the title and URL. And you must have a keyword density of 3-5% and spread all H1, H2, H3 tags, etc.’?
While SEO is important and many of these suggestions will help optimize your blog website, I will show you how to become a platform creator without worrying about the technical aspects of SEO like meta tags or keyword density.
Consistency (this is one of the hard but key ways to grow your blog)
This past Saturday I met with a friend who has a successful marriage counseling business that has grown almost all from engaging potential clients online. Kevin’s business received around 3,000 Facebook likes the first year. While Kevin had several practical examples that led to him and his wife’s success, two primary early keys were consistency in social media posting and following the principals in Jeff Walker’s book, Launch. Marriage Works to date has over 410,000 likes on Facebook and has several online products and seminars. Kevin does not pay attention to the technical aspects of SEO, but he posts at least 5 – 7 times a week. While Kevin now employs many online tools and is continually honing his skills, their initial success was due to keeping consistent with posting engaging content. Boy, I really need to take his advice.
Build Your Network (another hard way to grow your blog)
Along with keeping fresh content on your blog, twitter feed, and / or social media pages, here are a few ways to build your network. Building your network can take some time. So, along with persistence, a bit of perseverance can help you build your online platform.
- Join a LinkedIn Group and engage with them. Don’t just push info out, but support and comment on others’ posts and be sure to include your link and / or blog URL in your signature line.
- Include links from your site to other experts. This is a great way to create relationships with people like you who could use additional traffic to their site. The hope is that eventually, others will link their posts to yours. (See post on how to be a thought leader.)
- Comment on other blogs with compelling questions. This is an excellent way to get noticed. I remember listening to Ray Edward’s podcasts and how generous he was to allow commenters to mention their blog websites. What a great way to connect with an interesting platform creator like Ray Edwards, but also get traffic from his followers.
Guest Post (Last hard way to grow your blog)
While not everyone may invite you to guest post initially, if you are diligent about connecting with likeminded people online, you can also ask them to guest post on your blog. Hopefully, they too will ask you to guest post on their blog or you can offer them that opportunity. This may take time, especially before you are asked to guest post on a blogger’s site in whom can help you gain real traction, but it’s a great way to get your name out there. The better your content, the more often you will be asked to guest post. Keep at it.
Cross Promote Your Blog (This is a fairly easy way to grow your blog)
Get a short link of your post from WordPress or Bitly or Bufferapp and post on Twitter and a LinkedIn Group. Also, consider putting internal links from keywords in your posts to other posts. You can use other social media sites and encourage your current network to share with others.
Re-purpose Older Posts (Easy way to grow your blog)
You can re-purpose older posts, updating the content slightly and just perfecting a few of the sentences to reflect current topics. By updating the content with relevant information, you can gain renewed exposure to older posts.