We’ve seen a new trend from old brick and mortar in website design. Many small and medium sized early adopters of innovative web design may have missed the memo. Building a website does not attract new business. The thought might have been ‘we need to be relevant in the new marketplace, let’s build a website’. But terms like ‘SEO’ and ‘digital media’ were relatively new in the 90’s. Certainly ‘inbound marketing’ was not a term being thrown around. Build it and they will come, right? No.
Since day one, the general game hasn’t changed. Pick out key words and phrases in which you want to rank and build content around those keywords. Each new indexed page is a new way for potential clients to find you on search engines. But, if you haven’t upgraded to a mobile responsive website you are being penalized by Google, Bing, Yahoo, etc. and more importantly your clientele is likely thinking, ‘they’re old school’.
So, you were an early adopter who is now a late adopter of new mobile technology. What to do? How much do I need to spend to update the website and start adopting some inbound marketing principals to attract new traffic to my website and nurture and engage potentially new clients online? It could range from $5,000 to $25,000 to get started. However, there are huge pools of talented content marketing resources to help develop your online content and effective inbound marketing campaigns are available for as little as $2,500 monthly.
We’ll cover more on inbound marketing in our next post. Want to connect to talented low-cost free-lance talent to help you get started? Email us at firstname.lastname@example.org.