AI is no longer just a productivity booster. Used correctly, it can function as an extension of your marketing department. Content creation, design, website optimization, and even video production can now be executed faster and more consistently with the right tools in place.
At Platform Creator, we continually test AI tools. Most do not make the cut. A few have become core to how we help businesses market smarter, not louder.
ChatGPT: The Brain of Your Marketing Operation
At the center of any AI-powered marketing system is ChatGPT. This is where strategy, messaging, and structure begin.
ChatGPT works best when you stop treating it like a writer and start treating it like a strategist. The quality of output is directly tied to the quality of the prompt.
Prompt Ideas for Better Marketing Content
Blog Content Prompt:
Act as a local SEO strategist for a Dallas-based service business. Create a blog outline targeting the keyword “Google Business Profile DFW” with conversion-focused CTAs.
Social Media Prompt:
Write three LinkedIn posts for a small business owner in North Texas. The tone should be professional and conversational. The goal is inbound leads, not engagement for engagement’s sake.
Email Campaign Prompt:
Create a 3-email nurture sequence for website visitors who requested a free SEO audit. The audience is non-technical business owners.
Prompt Ideas for Image Direction:
Describe a clean, modern hero image for a local SEO agency website. Emphasize clarity, trust, and growth. No stock-photo clichés.
Nano Banana: Clean Marketing Images
Nano Banana is our go-to AI image generation tool for marketing-ready visuals. It excels at clean compositions, realistic people, and visuals that support messaging rather than distract from it.
Fal.ai: Advanced Image and Video Generation
Fal.ai is ideal for more advanced experimentation and creative testing. It offers a large library of image and video generation models within a single dashboard.
Nano Banana is available directly inside the Fal.ai platform, making it easy to move from clean, marketing-ready images to more advanced visual and motion-based experiments without switching tools.
Fal.ai is especially useful for short-form video concepts, stylized image variations, creative testing before production, and exploring motion-based ideas for ads or landing pages.
While Fal.ai operates on a credit-based system, many projects are inexpensive. Simple image generations and short video clips often cost pennies per second of video, making it practical for testing ideas without committing to full production budgets.
Updating.ai: Website Optimization Built for AI Search Visibility
Updating.ai goes beyond traditional SEO. It is designed for how people search today across ChatGPT, Gemini, and Copilot.
Key benefits include:
– Indexed across major AI platforms
– Standard AI visibility coverage
– Optimized for “near me” and service-based searches
– Designed to surface your business inside AI-generated recommendations
– Many businesses begin seeing traffic improvements within 30 days
How These Tools Work Together
ChatGPT defines strategy and messaging.
Nano Banana produces clean visuals.
Fal.ai explores advanced creative concepts.
Updating.ai ensures the website converts and gets discovered.
Final Thought
AI is not a shortcut. It is a multiplier.
Businesses that integrate AI into real strategy gain momentum. Those who chase tools without structure get noise.
In an upcoming post, we’ll dive deeper into how to use each of these tools individually.
