by Mark | Jul 2, 2021 | Blog
Whether it’s a video or a sales proposal for your dream customer, all effective marketing and sales are powered by one straightforward idea: people are driven by emotion when they make buying decisions. If you doubt this, think about the last major purchase you made....
by Mark | Jun 24, 2021 | Platform Messaging
In order to create engaging content on your website, it’s vital to give your customer what they want. And odds are, you’re making assumptions, or guessing, or both. For example, if you’re a Software Developer or a SaaS (Software as a Service) company, you...
by Mark | Jun 2, 2021 | Branding, content marketing
Whether it’s your personal brand or a software startup, it’s demoralizing to sweat out a piece of content and get nothing-zero-nada in the way of response. At times you can even begin to think an insult or caustic comment would be better. Allow for nuance But before...
by Mark | May 8, 2021 | Platform Messaging
Content marketing ideas are the lifeblood of any solid marketing plan. Everything good begins with a good idea. If you think you don’t need more good ideas – that what you need is better implementation – you’re still saying you could use some...
by Mark | Apr 16, 2021 | Blog, content marketing
Writers know that to improve your writing, it’s essential to read regularly. Once you commit to developing your business writing fluency, you’ll find it challenging to come up with content ideas. But what’s most challenging is the process of developing your skills....
