by Mark | Nov 19, 2021 | content marketing, Copywriting
So, whatever you might think of the Space Cowboy, Jeff Bezos, he put a brilliant practice in place when he ran Amazon. And it provides some clues as to why you should improve your writing skills right now. First, he banned PowerPoint. Instead, when there’s an...
by Mark | Oct 6, 2021 | content marketing, Platform Messaging
Small business (SMB) owners can create quick quality digital content even if they don’t consider themselves to be writers or “media types.” The irony is that as an SMB owner, you are better at creating high-quality content than you think. After all,...
by Mark | Aug 24, 2021 | Platform Goals
Even if you never publish it, thinking through the process of creating a press release will reveal the strengths and weaknesses of your digital marketing strategy. And it will force you to answer four critical questions that will clarify what to improve. Not long ago,...
by Mark | Aug 9, 2021 | content marketing
At Platform Creator, we are big fans of being honest about our ignorance in order to be better marketers. So, for example, when we talk with new clients, we might start our conversation by saying matter-of-factly (but never unkindly): We don’t really understand your...
by Mark | Jul 6, 2021 | Blog, Platform Tools
AI writing tools will not ruin the marketing industry – they will create an opportunity explosion. The naysayers contend that AI will put people out of work. And this is understandable. Look at AI-generated content like this, and you’ll see that AI-generated...
